Privacy Policy

Website: www.deep-sea-fishing.co.za

Operator: Hooked on Africa Fishing Charters

Last updated: July 2025

 

This Privacy Policy explains how Hooked on Africa Fishing Charters (“we”, “us”, “our”) collects, uses, stores, and protects personal information obtained through www.deep-sea-fishing.co.za and in the course of providing charter services. This policy is published in compliance with the Protection of Personal Information Act 4 of 2013 (POPIA).

Your personal information will never be sold to third parties. We collect only what is necessary to deliver our services and keep your data safe.

1. Information Officer

The Information Officer responsible for overseeing personal information processing and POPIA compliance is reachable at:

  • Email: info@deep-sea-fishing.co.za
  • Website: www.deep-sea-fishing.co.za
  • Postal address: Hout Bay Harbour, Hout Bay, Cape Town, 7806

Formal access to records requests must be submitted in accordance with our PAIA Manual, available separately on this website.

2. Personal Information We Collect

We collect the following categories of personal information:

  • Full name and surname
  • Contact details: telephone number and email address
  • Number of passengers and any relevant age information (for minors)
  • Payment information (processed securely via third-party payment processors — we do not store card details)
  • Any medical or health information voluntarily disclosed for safety purposes (e.g. motion sickness conditions, physical conditions relevant to sea activities)
  • Communication records: emails, WhatsApp messages, and enquiries submitted through the website contact form
  • Technical data: IP address, browser type, and usage data collected automatically when you visit the Website

3. How We Use Your Personal Information

We process your personal information for the following purposes:

  • Processing and confirming charter bookings
  • Communicating about your booking, weather conditions, and charter logistics
  • Processing payments and issuing receipts
  • Complying with safety obligations under SAMSA and maritime law
  • Compliance with legal obligations including DFFE fishing regulations where applicable
  • Responding to enquiries and customer service
  • Sending promotional communications about upcoming charters and seasonal availability (only where you have opted in or have an existing booking relationship with us)
  • Improving our Website and services based on aggregate, anonymised usage data

4. Legal Basis for Processing

We process your personal information on the following grounds under POPIA:

  • Contractual necessity: processing is required to fulfil the charter booking contract
  • Legal compliance: processing required to meet obligations under SAMSA, DFFE, and other applicable regulations
  • Legitimate interest: communication with existing clients about their bookings and safety-relevant information
  • Consent: for marketing communications, where you have opted in

5. Sharing of Personal Information

We do not sell your personal information. We may share it with:

  • Payment processors: to process charter payments securely
  • Our insurance provider: where a claim or incident report is required
  • SAMSA or DFFE: where required by law or in the event of a maritime incident
  • Vessel partner operators: only where your booking is fulfilled by a partner charter vessel, and only the minimum necessary information is shared
  • IT and website service providers: on a data processing basis, subject to confidentiality obligations

All third parties with whom we share data are required to handle it in accordance with POPIA.

6. Retention of Personal Information

We retain personal information for as long as is necessary to fulfil the purpose for which it was collected, or as required by law. Booking records are typically retained for 5 years for accounting and legal compliance purposes. You may request deletion of your personal information at any time, subject to any overriding legal retention obligations.

7. Your Rights as a Data Subject

Under POPIA you have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of your personal information (subject to legal retention requirements)
  • Object to processing of your personal information for direct marketing purposes
  • Withdraw consent for marketing communications at any time
  • Lodge a complaint with the Information Regulator of South Africa

To exercise these rights, contact our Information Officer at info@deep-sea-fishing.co.za.

8. Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or destruction. Payment information is processed by reputable third-party payment processors and we do not store card details on our systems.

9. Cookies and Website Analytics

www.deep-sea-fishing.co.za may use cookies and analytics tools (such as Google Analytics) to collect anonymised usage data to improve the Website. You may disable cookies in your browser settings. The use of analytics tools does not involve the collection of personally identifiable information without your consent.

10. Information Regulator

If you are not satisfied with how we handle your personal information or a complaint, you may contact the Information Regulator of South Africa:

  • Website: www.inforegulator.org.za
  • Email: inforeg@justice.gov.za
  • Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001

11. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on our Website. Material changes will be communicated to clients with active bookings by email.